Business Logos Share the Story Behind Your Brand


Over the years, companies have released studies, articles and blogs concerning colour theory, font styles, branding and logo design when it comes to print and digital marketing efforts. Colour and font theory suggests that certain colours and font styles can convey key traits about a brand, such as loyalty, professionalism and innovation, but one aspect that is often overlooked, however, is how the actual logo design can share the story behind a brand. 

Google holds an integral place in our business and personal lives as the search engine power house has helped us find the answers to some of life’s most important questions. With a simple click of a button, we are exposed to countless facts, statistics, images, blogs, books, articles and more. Over the years our reliance on Google has changed and evolved, but how is that reflected in their logo design?


Google found its iconic name on September 15th, 1997 when Larry Page and Sergey Brin decided to name the company after the mathematical term, “googol” as it described an infinite number. Just in its name alone, Google shares its story, as the company uses a term that reinforces its purpose and goal; to provide people with an infinite amount of information and knowledge. 

Over the years, Google’s logo has changed in small increments, from the style of font to the colours that are used. On September of this year, however, it made one of its biggest changes yet; announced through a short video and Google Doodle on the search page.

Google’s new logo design reinforces Google’s desire to help people learn more about the world around them. This is made evident in the Google Doodle, when the letters are hand drawn onto a page in chalk, reminding us of sitting in a school classroom as we watch a teacher or classmate write on a chalkboard. With their new launch, Google shared why they made the change to their logo on their blog

“We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.”

Google’s new logo reflects the story behind how it first began, while at the same time provides a glimpse into its future.

Do you know of a great brand that reflects its story through their logo? 

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